Human
marketer.

Richard is an experienced technology executive helping numerous B2B SaaS companies craft engaging stories, create data-driven marketing strategies, and build beloved brands.

Leading and Scaling World Class Marketing Teams

Let’s Connect

Breadth and Depth of Industry Knowledge and Experience

SaaS

·

AdTech

·

MarTech

·

Video Tech

·

SaaS · AdTech · MarTech · Video Tech ·

Ambassador

·

Influencer

·

Affiliate

·

Programmatic Video Advertising

·

Programmatic Direct Mail

·

Edge Computing

·

Cloud Computing

·

Ambassador · Influencer · Affiliate · Programmatic Video Advertising · Programmatic Direct Mail · Edge Computing · Cloud Computing ·

Marketing Expertise

    • Public Relations

    • Brand Positioning

    • Branding

    • Thought Leadership and Original Research

    • Content Marketing

    • Events & Tradeshows

    • Sales enablement

    • GTM Strategy

    • Product Positioning

    • Pricing

    • Competitive Analysis

    • Product adoption and growth

    • Paid search

    • Paid social

    • User experience

    • Email marketing

    • Search engine optimization (SEO)

    • Acquisition marketing

    • Conversion-rate optimization (CRO)

    • Affiliate marketing

    • Co-marketing

    • Partner enablement

    • Partner integration GTM stratgey

    • Measurement and reporting frameworks

    • CRM (Salesforce, Hubspot, etc.)

    • MAP (Pardot, Hubspot, Marketo, etc.)

    • Lead flow

    • Data hygiene

    • Target account strategies

    • Direct and indirect sales team collaboration

    • Campaign development and execution

Speaking and Promotions

Interview with Vera Bradley’s President, Daren Hull

LiveEdge® Cloud Promotional Video

Let's Connect

  • “When Richard joined Refersion I was new to Performance Marketing. In no time I was able to execute an end-to-end integrated marketing campaign on my own using the frameworks and best practices he developed.”

    Courtney Coviello
    Marketing Associate at Refersion

  • “Richard scaled our marketing programs up quickly and developed frameworks that helped me increase the velocity and volume of our revenue driving partner marketing campaigns.”

    Nick Veneris
    Partner Marketing Manager at Refersion

Request a Case Study

Strike the right notes with your business by accessing the power of Richard's marketing expertise. See for yourself the impressive results he has achieved.